About The Big Red Eye: Experience has shown that the majority of big game fish particularly bill-fish, strike the eye of the lure. Bob Schneider recognized this and consequently has perfected the "Big red eye", which is one of the main characteristics in our lures today.

The Magnums are indeed one of the most popular big game lures available in the Schneider line-up. Each of these lures is meticulously machined on a lathe to exacting tolerances with precise angles cut on the face of the lure. The leader hole is machined dead center through the lure permitting a hydro-dynamically balanced lure with superior straight tracking and cavitating abilities. The Magnums have achieved much success throughout the world having won many Blue Marlin Tournaments. These lures are offered in various sizes to meet different line classes, speeds and sea conditions.